CHALLENGE:
Bondi Sands were ready to launch their largest and most disruptive innovation, Technocolor, in the UK market – but how could we DRIVE BUZZ that showcased the brand’s commitment to diversity with a product line that could deliver for ALL skin tones?
RESPONSE:
A world class, IMMERSIVE EVENT that would drive education and interest, generate opinion leader and consumer buzz and amplify product virality, delivered through a showstopping experience for all guests. Using a digital-first, state of the art screening room in Central London, we built an immersive ‘Technoverse’ experience complete with interactive artwork that physically integrated guests with the product. Bringing the multi-coloured and vibrant universe to life allowed for creative product interaction, content production and digital installations that enabled guests to match themselves to their unique shade from the four-product line-up.