CHALLENGE:
88% of consumers say they are more likely to buy a product that an influencer promotes over time and long-term influencer relationships see a 37% higher ROI compared to short-term partnerships. But, how could British watch and jewellery brand, Olivia Burton build AUTHENTIC ADVOCACY through these always-on partnerships?
RESPONSE:
Enter ‘THE OLIVIA BURTON COLLECTIVE’ –a hand selected roster of annual ambassadors delivering product edits and featuring in campaign imagery that could be used across all touchpoints, alongside organic advocacy, event attendance and consistent content to create an authentic drumbeat of support across every brand channel. The campaign has proved so successful we are now planning the fourth instalment.