CHALLENGE:
Retail giant Boots wanted to launch NEW beauty tools brand MASQD and cut through in a crowded space, reaching a wide variety of consumer audiences and cementing the brand as the ’go to’ for those who love experimenting with different beauty looks.
RESPONSE:
Drawing on the insight that the right cosmetic tools will help make your make up products more effective, we tapped into a DIVERSE range of beauty content creators and invited them to showcase their own beauty rituals, whilst explaining how the MASQD collection helped them to apply, refine and deliver the look they love with ease.
Beauty tools are about what they can help the consumer achieve, not what they physically are, and this was the brief. Our creators showcased MASQD as the magic weapon to create that successful look.