CHALLENGE:
As a new brand in the space, STARPOWA needed a social first strategy that could communicate the efficacy and key benefits of their first supplement for hair, skin and nails.
RESPONSE:
Collaborating with a range of influencers from micro to macro and VIP, we created a compelling campaign that drove awareness, educated and provided credibility for the brand throughout its series of product launches.
Reaching over 130M across Instagram and TikTok, the brand quickly became the number 1 vegan gummy brand in the UK. The success of the campaign saw our relationship with the brand evolve to support the launch of 14 SKUs.