CHALLENGE:
Having re-branded in early 2024, British born watch and jewellery label, Olivia Burton (MOVADO group) were on a mission to elevate. They wanted to reach a NEW AUDIENCE with a PREMIUM STYLE lean. How could we support the evolution to compel consideration with this trend-focused shopper?
RESPONSE:
A sneak preview lunch event for 20 x FASHION INFLUENCERS at a prestigious Michelin star restaurant to showcase the brand’s NEW autumn/winter collection, creating hype that would pivot perception and drive demand ahead of launch. Blending ORGANIC and PAID partners to deliver curated content that would land the brand on their desired consumer’s radar.