CHALLENGE:
As a brand that empowers everyone to re-discover their inner child and unleash their playful, cheeky spirit, Rowntree’s Ice Lollies wanted to collaborate with creators to showcase HOW the brand helps you to FREE THE FUN all summer long.
RESPONSE:
Working with 13 x influencers who epitomised the playful ethos of the brand and could bring this personality to life, we briefed them to show how every lick of a Rowntree’s ice lolly helps them FREE THE FUN. Nodding to nostalgia and connecting with their community to encourage them to PICK UP A PACK next time they hit the supermarket.