CHALLENGE:
Having launched with a focus on adventure and travel, Nuii’s initial foray into the social sphere helped to build the brand as a challenger in the space. However, with rivals like Magnum dominating the category, we needed to help Nuii go MORE MAINSTREAM to become a genuine competitor.
RESPONSE:
Research revealed that the number one reason for ice cream purchase was TASTE, so we leaned into this as our hero message, recruiting 14 x CREATORS who could bring the delicious ‘taste adventure’ to life.
Working across a variety of verticals including food and comedy, taste was leveraged in creative and elevated ways that delivered that ‘drool worthy’ scroll stopping content that could drive FOOTFALL TO FREEZERS.
The campaign has helped Nuii to become the FASTEST GROWING added value indulgent stick brand in the UK