CHALLENGE:
Deichmann were on a mission to help parents find their feet, without losing their heads ahead of the BACK TO SCHOOL season. As a key retail moment for the family friendly shoe retailer, we needed to create cut through and noise during the summer holidays to set the brand up as a ’go to’ for families pre-September.
RESPONSE:
Kicking off with an immersive event at LONDON ZOO, which provided influencer parents with the perfect destination to make the summer holidays that bit easier, we showcased the back to school range with an experience the whole family could enjoy. Underpinning, we leveraged PAID PARTNERSHIPS to bring the campaign to life – expanding on how Deichmann helps to make the back to school experience a breeze.