CHALLENGE:
With a desire to reach new audiences and elevate brand perception, we launched a dynamic SEEDING programme for Olivia Burton aimed to reach a diverse mix of profiles and fostering an ORGANIC COMMUNITY to build brand trust and love on social.
RESPONSE:
Across the year we sent product to close to 150 FASHION INFLUENCERS, creating hype around new collections and driving nearly 200 pieces organic coverage for the brand. This allowed us to tap into an array of creator communities, presenting the brand to new audiences and driving consideration that could convert into sales.