CHALLENGE:
In a competitive space, Revolution needed a big bang moment to help cut through with their launch of the NEW IRL Filter Concealer.
RESPONSE:
Taking the brand quite literally in ‘real life’, we delivered an immersive and instantly shareable event experience for OVER 100 guests to drive brand love and compel social coverage.
Long lasting and memorable souvenirs were integrated including tooth gems, tattoos, piercings and colour matching to bring the ‘in real life’ concept to the forefront.
The event also featured a bespoke shade matching experience to ensure guests could could select the right shades for their skin tone.