CHALLENGE:
With the launch of their NEW Bonding Plex product range on the horizon, OGX wanted to create a campaign that would empower consumers to ‘fall back in love with wash day’, creating buzz and excitement whilst expanding on the benefits of the new line to drive discovery and sales via retail partner, Boots.
RESPONSE:
To bring the new collection to life, we leaned into the concept of ‘bonding’ and used this to develop a creative platform influencers could bounce off. We partnered with 6 x KEY CREATORS who reflected the ethos of OGX and tasked them to create content that showed them having some ‘bonding time’ with the product as the facilitator of these moments.
Whether it was a spa day, a yoga session or a girl’s night in, the collective of influencers tapped into a cultural trend we know our target consumers connected to, in a way that set the scene for them to explain the benefits of the new products.