CHALLENGE:
With the Crocs brand being launched into Deichmann, we knew we needed to leverage this cult-favourite to create IMPACT and reach NEW audiences, positioning the retailer as THE destination for great brands at low prices.
RESPONSE:
Delivering TWO campaigns tapping into key offers on the brand, we harnessed creators known for their love of the unique clog to create captivating content that would excite and delight their audience, whilst driving intrigue to Deichmann – a retailer their audience may not have considered before.
From comedy creators to fashion-forward influencers, the content showcased all the quirky nuances of the brand, tapping into the playful sentiment around Crocs whilst shouting about the retailer. The result? A whopping 8% ENGAGEMENT RATE and OVER 720 LINK CLICKS TO SHOP.