CHALLENGE:
Having appointed broadcaster and busy mum, GIOVANNA FLETCHER as an ambassador, Deichmann needed a dynamic way to bring her collaboration to life on social that could enhance awareness for her edit and drive consideration with target consumers.
RESPONSE:
Tapping into Giovanna’s friendship group and beyond, we whisked Gi and a gaggle of influencers to REATREAT EAST for two days of wholesome fun.
With the collection designed for the busy woman who needs shoe options that can take her anywhere her hectic life leads, the countryside stay was on hand to help showcase the whole edit – with guests wearing casual trainers for lunch, boots to tour the kitchen garden and try their hand at archery, before putting on their party shoes for a decadent dinner.
The trip was the perfect way to SHOWCASE ALL SKUS and reinforce the range ethos through credible and authentic advocates.