CHALLENGE:
Tech accessory label Casetify wanted to create cut-through and become a ‘CULT FAVOURITE’, helping them shift from the tech space and cement themselves as a lifestyle brand.
RESPONSE:
Through a strategic gifting programme that focused on getting the phone cases in the right hands, we seeded to OVER 140 curated creators to help Casetify flood the social feeds of their target audience. With over 60% of the gifting converting, the brand was able to align to the lifestyle their customers aspire to have and compel that ‘must-have’ feeling to help elevate their positioning and drive sales.