CHALLENGE:
Having launched a global platform around the Art of Entertaining, New Zealand based wine label, Cloudy Bay wanted to leverage this creative in the UK to recruit a NEW, YOUNGER CUSTOMER.
RESPONSE:
Bringing the message to life through a real life event, we transformed the tranquil riverside of Oakley Court in Windsor into a WONDERSCAPE celebration. Delivering a dinner for 46 GUESTS designed to celebrate the wonder of building a community through the art of entertaining. Tables were adorned with overflowing wildflowers, oyster shell place settings and edible fruit arrangements, whilst Cloudy Bay branded bar carts and a fire pit completed the ambiance for guests to be wowed by the Wonderscape spectacle, encouraging social sharing at every turn.
Securing a TRIO OF HOSTS including tastemaker Jessie Bush, chef Johnnie Collins and tablescaper Lucy Pateman, we leveraged their impact to secure a TOP TIER GUESTLIST of elevated influencers who could reach a younger, premium audience to pull in a new aspirational audience. Through their lens, we brought Cloudy Bay to life with a new audience recruiting over 1K NEW FOLLOWERS in the process.