Simone Murphy

Simone is a Scottish model and content creator who’s rise to influence grew organically from her appearance on Britain’s Next Top Model where she placed 5th. Since leaving the show her professional career has blossomed, Simone is now one of the most in-demand faces in the industry and has modelled for some of the most prominent brands including Karl Lagerfeld and Good American by Khloe Kardashian.


Coming from Edinburgh, music is in her DNA, her love and passion for music is reflected in her own personal style which is a blend of Parisienne chic and indie – it’s this eponymous style that got her noticed by the band the 1975, whom she has appeared in multiple music videos for, garnering over 100M views.


A keen humanitarian and vegan, Simone was voted one of PETA’s sexiest vegans in 2017 – her veganism is further emphasised within her beauty content where she loves to promote vegan and cruelty free brands.


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