Adam Reed

Adam Reed; a passionate, remarkable and impressive haircare professional, continuously delivers beyond just beautiful hair to everyone. Through his own years of experience and knowledge, along with his candid and frank honesty around his own mental health journey, provides a wholistic range of products that bridge the gap between haircare and wellness.

Adam’s British-born brand, ARKIVE; has taken the haircare market by storm since their launch at the start of the year, establishing a strong and engaged community, making appositive difference to how people feel about themselves. From everyday essential formulas that nourish the hair, along with high-performance styling, ARKIVE offers purposefully designed, clean, vegan & cruelty free products, and has a simple vow: to make a difference to your head.

Adam’s dedication to hair, and his obsession with the kit that goes into creating it, has not gone unnoticed. As Editorial Ambassador for L’Oréal Professionnel, he shares a long-standing relationship with this product powerhouse. On why this is a partnership that works so well, Adam surmises, “they’re interested in what I have to say and just let me be me.” Beyond L’Oréal, he’s also often asked to host trend talks, help with new product development projects, to build messages and present exclusive launches.


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