4. AN EXTENSION OF YOUR TEAM
Let’s be real; influencer marketing is a full-time job. Researching creators, negotiating contracts, managing content approvals, tracking performance—it’s a HUGE time suck. For already stretched marketing teams, running an influencer campaign in-house can lead to burnout, inefficiencies, and missed opportunities. An agency takes the workload off your plate, letting your team focus on bigger-picture marketing goals.
5. RAMPED UP REPORTING
Measuring the success of an influencer campaign goes beyond just likes and shares. At summer., we use data-driven insights to track KPIs like engagement rates, conversions, and long-term brand impact. Agencies optimise campaigns in real time, ensuring you’re getting the best possible return on investment (ROI) and learning from every campaign as you go.
Whilst managing influencer marketing in-house might seem like a way to keep costs down, the reality is that it often leads to more spending with weaker results. Working with an influencer marketing agency gives brands access to better tools, expert insights, and strategic execution—all while freeing up time for your team.
_____________________________________________________
Want to take your influencer marketing to the next level? Drop us an email at hello@thisissummer.co and let us handle the heavy lifting, so you can focus on growing your brand the right way.
