Long gone are the days of enigmatic leaders. We’re living in an era where the online personas of CEOs, founders and senior executives often eclipse the brands they represent.
Used as a tool to drive B2C credibility, reach, trust & cultural relevance, in recent years we’ve seen the influx of founders sharing an unfiltered insight into their lives, sharing the highs and lows, as they navigate everything from NPD ideation to gaining investment funding. And the data supports it. Forbes found that social posts generate 561% more reach when an employee distributes them rather than the company. When consumers are inundated with ads, building a personal brand can be an authentic and cost-effective way to boost brand fame & reach new audiences.
We’ve rounded up some of our favourite founders & most importantly, why their personal brand sells:
Strawberry Milk Mob:
Georgia Costella, the founder of the swimwear brand Strawberry Milk Mob, is a masterclass into how when you build an authentic relationship with your audience, the sales come naturally. After struggling to gain traction initially, Georgia pivoted to posting relatable and hilarious content which, most importantly, had absolutely nothing to do with her brand. Proving to be a marketing masterstroke, Georgia managed to build a community of over 2 million engaged followers, and most importantly, has been able to convert a lot of her audience into active buyers.
