A micro influencer campaign to support the launch of the new Paradise Mascara.
KPI – create a stream of on-brand content to be rolled out by micro influencers on Instagram and their blogs around the launch date.
We sourced a cache of UK micro influencers with a following between 10K-60K and high engagement; we briefed them to create content around the new #Lashparadise Mascara. The content needed to reflect a moment of paradise; showcasing the product efficacy. Each influencer was asked to share the benefits of the mascara and include a CTA to get their followers to post their moment of paradise to win the collection.
We were tasked with ensuring all content fitted within L’Oreal brand guidelines & legal requirements.
Results included 17 IG posts, 4 blog posts and over 50 pieces of content with a reach of over 450,000back to case studies